We just wrapped up our biggest tradeshow of the year, and what a ride it was – pun intended. From October 18–21, Elovate hit the floor at the International Association of Chiefs of Police (IACP) Annual Conference & Exposition in Denver, Colorado, joining thousands of public safety leaders, technology innovators, and enforcement experts from around the world.
This year’s event marked a major milestone: our first IACP under the Elovate brand. With a 30+ year legacy behind us and a bold, tech-forward vision ahead, our team of eight made the most of every moment – connecting with partners, learning from other vendors, and showing the industry what Elovate is all about.
What We Brought to the Table
At our booth, we introduced attendees to Elovate’s full enforcement suite, including:
- Automated speed and red-light enforcement solutions
- Work zone speed enforcement
- One of our cameras and its functionalities
The booth came with our new brand look and feel that reflects our mission: to bring trust, fairness, and innovation to public safety. We were proud of our eye-catching visuals, displays, and giveaways (refreshing gum, very popular traffic-cone stress relievers, wireless chargers — and yes, a YETI cooler draw). As a team, we made sure to spark conversations and make memories.
But most important was the opportunity to connect with current clients, municipal leaders, hardware partners, and new faces in law enforcement who are shaping the future of traffic safety.
The Team Behind the Booth
Eight team members from across North America, including Product, Marketing, Sales, and Customer Success, represented Elovate in Denver. Together, we brought a mix of long-standing, deep expertise, fresh perspectives, and a shared passion for creating safer streets.
From quick booth chats to in-depth conversations to team dinners, the energy was high and contagious. We especially valued feedback from our partners in Rockville and Takoma Park, and our chats with jurisdictions navigating new legislation like North Carolina’s Bill 391, which expands red-light and speed camera use in the state.
What We Saw, Heard & Learned
Beyond the booth, IACP 2025 gave us a front-row seat to where our industry is headed:
- Drone monitoring, AI driven safety and protection technology and predictive analytics are changing the landscape
- Departments are seeking technology that’s not just effective, but equitable, trusted, and built for tomorrow.
- Municipalities are strongly emphasizing education over enforcement, shifting the narrative from “cash grab” to community safety.
As one attendee told us, “It’s not about writing tickets. It’s about saving lives.” We couldn’t agree more.
Moments We Won’t Forget
It wasn’t all business, and that’s part of what made it memorable. From the Chief’s Night live rodeo and western-style dinner to our own team night out, IACP gave us a chance to celebrate how far we’ve come — and what’s ahead.
We also found inspiration in how other vendors approached tech, design, and storytelling. Events like this push us to raise the bar, and we’re excited to build on what we saw at IACP.
What’s Next
We left Denver energized and focused. The conversations we had and the needs we heard are going to influence how we approach product development, client engagement, and booth experience for the year ahead.
We’re excited to reconnect at IACP 2026 in Orlando, and to keep advancing a safer, smarter future for communities everywhere.
Until then: thank you to everyone who stopped by, shared their stories, or just grabbed a traffic-cone-shaped stress ball. You’re why we do what we do.
About Elovate
For over 30 years, Elovate has been a trusted partner of municipalities and state agencies to make their roads safer through the implementation of innovative, data-driven automated traffic enforcement solutions.
We envision a world free of traffic-related fatalities, and our aim is to equip you with the tools to bring this vision to life.
Learn more about our solutions at elovate.com/solutions
